Identify, brand & sell the best Icelandic products & services to a global audience.

What we offer

EFNI is a hands-on strategic partner to companies that need modern marketing skills and distribution channels, both digital and physical, to reach an ever growing audience interested in Iceland and Icelandic products. By creating great content, opening up distribution channels, standardising e-commerce pratices building out audiences on social media and other digital platforms and matching those audiences with curated high quality Icelandic products and services, our partners will be able to reach their full potentials.





Oliver Luckett


Oliver is a technology entrepreneur and currently Chairman of EFNI, an Icelandic SMO He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express He has helped managed the digital personae of hundreds of celebrities and brands worldwide. He is also co-author of the best selling book “The Social Organism”.

Heiða Kristín Helgadóttir


Heiða is CEO of EFNI and a political entrepreneur from Reykjavík, Iceland She has been a key figure in Icelandic politics over the past six years Prior to partnering up with Mr Oliver Luckett and starting Efni, Heiða was a Parliamentarian and held various board member seats She was the political advisor and campaign manager to Mayor of Reykjavik Jon Gnarr and vice chairman for the Welfare Committee of Reykjavík She also has a background in media and PR.


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